In today's dynamic B2B landscape, achieving sustainable growth requires a data-driven and customer-centric approach. Salesforce Customer 360 emerges as a powerful solution, empowering businesses to gain comprehensive visibility into their customers and optimize their interactions. By adopting a situational analysis methodology, organizations can le

In today's dynamic digital landscape, businesses are increasingly focused on crafting exceptional customer experiences. Apple, renowned for its customer-centric approach, exemplifies this trend by leveraging powerful marketing strategies in tandem with platforms like Adobe Experience Manager (AEM). AEM empowers organizations to design highly custom